Marketing in the Social Age [SG event]

Attended my first “social media” event last Monday. It was more of a convenience as the event was held just a level down.

A lot of us has been hearing social media events where everything is organized via Twitter or Facebook. Marketing in the Social Age is one such event.

With main speaker Willy Foo (a renowned photographer in SG) we were up for a night of informational “marketing in the social age”

Speakers were

  • Willy Foo (@willyfoo)
  • Joe Augustin (@JoeAugustin) <- wasn’t present
  • Keith Nakamura (@Sillikat)
  • Derrick Koh (@derrickkoh70)
  • Willy Lim (@willylim)

Quite  a diverse crowd and I was excited to hear what they have to share.

Willy Foo started with an overview of social media and how it is affecting us. Numbers from different social media sites and countries were also presented. Then the agony began. It was off to a good start but I think Willy talked too much about Facebook and it’s small intricacies. Unfortunately, I wasn’t the only one who felt it as others were tweeting about the bad experience and you can see some of attendees leaving early. I did gain a lot of insight from his experiments and would like to hear more. Willy is such an inventive guy as he does a lot of experiments with Facebook (and for sure other social media outlets). Other than that I wish he didn’t take the whole session as he spent more than two hours talking (quite unbelievable if you ask me) but you can really feel his passion and I hope to hear more talks from him.

Up next was Keith Nakamura from Microsoft, I personally know Keith and it’s interesting how he did his talk. Microsoft being portrayed as an evil empire isn’t always bad and he used this to his advantage. Good work Keith! You won a few fans that night! You can check out what he shared during that night here: Singapore Windows 7 Experience Group

Derrick Koh from Lenevo shared their experience with social media and how it his helping some of his sales people. Quite interesting how social media is helping big companies such as Microsoft and Lenevo.

Willy Lim from NetProfitQuest shared how they are helping SMEs engage social media engines. Some reactions were quite negative but I learned a lot from him. Fundamentals is the key!

The night was topped off with a panel discussion and some questions were raised. A good ending for the night as people tweeted their reactions and questions with the use of TwitterFall.

Overall, the first event of Marketing in the Social Age wasn’t that spectacular but for sure they will improve in the next one. I’ll be there and would be happy to here from you guys again.

You can join their Facebook group here: Marketing in the Social Age

See you in the next event!



4 Comments on “Marketing in the Social Age [SG event]”

  1. Willy Lim says:

    Thanks Eugene for the review.

    Would it be ok with you if you share some of the negative reactions, so that I can learn from it and better address the issue in the future?

    Willy Lim

    • admin says:

      Hi Willy,
      I don’t really know the details but I overheard that it’s a hard sell. Maybe they thought that you were just purely marketing rather than sharing. I did enjoy your talk though.

  2. Willy Lim says:

    Hi Eugene,

    Thanks for the feedback.

    Perhaps the lack of time made me very “gan joing”, and all the rushing may sound aggresive. 🙂


    • admin says:

      Hi Willy,

      I have to be fair to you as well since you didn’t have enough time. For sure it’ll be better next time. See you in future events!


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