Lean Startup Machine Tokyo Edition

My first Lean Startup Machine experience was in Singapore where Microsoft was a sponsor of the event. It was the first time being held in Singapore so there was a lot of buzz especially on the process. This was the time that the Lean Startup book was gaining followers so it’s timely to be held in Singapore.

Moving to Tokyo, I was lucky to be contacted by the organisers to be a mentor on it’s Tokyo leg. It’ll be a good opportunity to meet and connect with the local community and, more importantly, fuel my curiousity on the problems that people are trying to solve in Tokyo. No matter where I go, it’s always the problems that interest me more than anything else.

There was an interesting diversity of the attendees, around half of which are foreigners. I’m fascinated with this diversity as it’s the same in Singapore and even in Cebu. I know this has some meaning behind it as the entrepreneurship culture is different everywhere in the world. Enterprising individuals, no matter where they are, will always show up in events like this to fulfil their need to solve a problem.

As always, the pitches are the most interesting part, having seen many startup events with pitching opportunities, I wanted to know what type of problems people are concerned about in Japan and how they propose to tackle them. I always thought that Japan is this hi-tech heaven, but after spending a few months here, it’s not the case. With that in mind, I was opening myself up to more on the ground type of solution rather than the magical hi-tech miracles.

Striking, and yet not surprising, that everyone in the world has the same problems. Keeping in touch with love ones, achieving your goals, keeping healthy and the like. If you are looking for some world chaging solution in these type of events, then you’re at the wrong place. The great thing with these type of events, is nobody aims to solve the largest problem in the world and yet from these solutions, larger problems are solved. I won’t say how many things came out of small beginnings and the lean methodology is a great way to get started and see if you are going into the right direction. I gave my review of Lean Startup here and if you follow it while keeping the learnings intact, then your relatively small solution, will start getting bigger as you continue your learning and discovery.

Here are some of the teams that presented at LSM Tokyo in my raw notes form.


1. Yaoya-IT – shop management/ loyalty app. facebook.com/yaoyait

2. Kizuna connect – connecting with grandparents via physical printed pictures.

Hypothesis – If people would actually subscribe to a service that will send physical photos to parents

Reached the pitch stage but now will come to execution. Something similar exists? not sure. All I can think of is touch note.

3. Happy Family Lunch – tool to be able to each with your family together while knowing if the restaurant has the correct facilities.

Eating out with kids – diapers, type of food.

Hypothesis – Family who wanted to enjoy good food experience. The issue is not serious enough so they pivoted. They went out to understand the customer base and who they are actually targeting and ended up targeting moms WHO wants to eat out.

4. Wishmall – is this a wish, service request app? List of peoples need and match with who can provide it. (craigslist)

Illusionary feedback which is good – invalidated.

People like advice on expensive stuff rather than cheap stuff. shoes for special use that then jumped to baby sitting. The whole service became a babysitting service with other features.

Interesting how they transitioned from shoes and being things, which the process lead to something that people actually trust and there’s no more thing that you will trust other than your kids which then transformed to a baby sitting service.

They went out to ask how baby sitting is and the most important thing is the trust rather than money. It will be a babysitting review site more than anything else.

5. Bilinguals – accumulating medical information for kids and recommend hospitals.

First assumption were new movers and taking over the counter medicine. Focused on who. Seriously ill and who are not satisfied with their treatment, moved to healthy people who are concerned with kids health. went out again, people who have cards and who are not happy with keeping their hospital cards.

Keeping one card and information in the web.

6. Achievement – achievement tool. Focused on getting your goal achieved. Pivoted 3 times based on feedback.

Turned into a business matching for wannabe entrepreneurs or people who wants to explore entrepreneurship. from starting a business into an app for people who are doing weekend business. A motivational tool for people creating business. Turned into a team management but more of people who share the same vision.

7. Super Wifi – They have a nano material called Graphene and is looking for a problem to solve. Didn’t get a solution and is still looking for the problem that they want to solve. Needs more time to simmer as they don’t have the solution that they are looking for.

8. GoIssho – starting with suica expansion/loyalty card. Starting with a long story rather than learnings good points on how they should not hold onto the idea. Created Goissho, mentor and entrepreneur connection tool. Not sure if they did the correct thing but after going through the Suica process and chaining their minds, they focused on their cookie monster effect. I’m not sure if they maximised the learning that they could haver learned today none the less they pivoted and moved on from their initial idea which is good.

People are hesitant to pay more than 1000yen with their suica. They want a detailed breakdown of their suica spending.

9. I love kosadate – providing busy moms with health information for their kids. Followed the energy of the audience instead of going with their first instinct. the pivot was good and I think this team will win as they did all things write.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s